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By Walter Sabo Sabo Media CEO NEW YORK — There are notable entertaining, non-network, local talk hosts.

My favorites are: Mike Trivosonno and Bill Wills on WTAM, Cleveland; Jon Pole on CJAD, Montreal; John & Ken on KFI, Los Angeles; Mark Belling on WISN, Milwaukee; Jim Philips on WTKS-FM, Orlando; and Dom Giordonno on WPHT, Philadelphia. This is an urgent, current story about a host who knows how to use social media: South Florida’s Neil Rogers.

We can leverage that one interview and break it down to on-air, blogs, podcasts and site news to drive the conversation,” says Bradford, who added it keeps the listener and reader engaged on multiple levels.

“Deflate-Gate” Culminates a Digital Drive A story like the one in which the Patriots were accused of deflating footballs might have been a problem for the football team, but it pushed page views on WEEI into the stratosphere, with over 12.4 million page views in January, 2015.

“We have two different types of podcasts, podcasting that is not on the radio and podcasting that are the segments on the radio that we upload to the website.

As an example, our exclusive Tom Brady podcasts are uploaded to the website and get thousands of clicks and listens,” says Zarbano, who oversees podcasts including fantasy football and movies along with national and local sports.

Facebook is another platform that allows us to reach a large audience to help promote what is happening on air and online.” However, it’s not just Facebook.

He soon amassed a following online, becoming an on-air presence and, given the chance, rose through the ranks to now become the popular and brash WEEI radio morning show host.Read More Special Features Correspondent BOSTON – While some radio stations and companies are working harder and in some cases struggling to make digital dollars and digital traffic work for them, Boston’s WEEI (850AM/93.7FM) has proven digital can work extremely well for them.The Boston and New England region Entercom sports/talk powerhouse weaves its podcasts, along with an unusually strong presence on social media into a mechanism that drives listeners to and from the radio and social media, and advertisers to multiple platforms.Right now, one of the most active Facebook pages is the Neil Rogers show.It has almost 3,000 members and today has featured a dozen posts from listeners.

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